BWC Volume Plus Shampoo is a gentle, plant-based formula for fine, flat thinning hair that thoroughly cleans while adding volume, fullness and body. Nature's conditioning jojoba and penetrating plant proteins combined with panthenol and biotin, strengthen and protect each hair strand. Special botanicals, vitamins, and pure, premium, aroma-therapeutic essential oils improve your hair's look and texture. Your hair will feel naturally thicker and fuller. Gentle enough for daily use. Made with premium and natural ingredients. Paraben free. No animal ingredients. 100% vegan, vegetarian. No synthetic or engineered fragrances. No animal testing.