BWC Moisture Plus Shampoo is a special, plant-based formula that thoroughly cleans your hair while restoring dry, treated and damaged hair to its natural body and shine. Nature's conditioning jojoba, restorative plant proteins, and penetrating moisturizers renew each hair strand. Special botanicals combined with select vitamins and pure, premium, aromatherapeutic essential oils revitalize your hair and improve its look, feel and texture. Your hair will be naturally clean, shiny and healthy looking. Gentle enough for daily use. Made with premium and natural ingredients. Paraben free. No animal ingredients. 100% vegan, vegetarian. No synthetic or engineered fragrances. No animal testing.